Verified production case

The Drama: from film carbon reporting to production benchmarking

The Drama extends ISO 14067-aligned film production carbon reporting by introducing CO₂e per shooting day as an additional operational reading alongside CO₂e per minute of screen time.

This shifts the focus from reporting a single footprint toward making productions more interpretable in relation to operational activity, production scale and comparability.

ISO 14067 verification label for The Drama issued by GUTcert AFNOR Group
The Drama production reference poster
Supplementary indicator

CO₂e per shooting day as an operational reading

Within the Green Toolkit reporting structure, the supplementary indicator kg CO₂e per shooting day complements the declared unit kg CO₂e per minute of screen time by making the same production dataset easier to read in relation to operational activity.

This does not replace the existing reporting basis. It adds an operational reading that helps relate production emissions to schedule intensity, production scale and shooting activity.

Reporting structure
Existing declared unit
kg CO₂e per minute of screen time
Supplementary indicator
kg CO₂e per shooting day
Interpretation
Operational production reading
Green Toolkit workflow

Making production benchmarking practically usable

Green Toolkit structures production data in a consistent way so that the same underlying dataset can support both standardised carbon reporting and operational benchmarking from the same underlying dataset.

This makes it possible to move from isolated reporting outputs toward comparable production readings across categories, workflows and future project portfolios.

Why this becomes usable
01

Structured data foundation

Green Toolkit organises production information in consistent categories so that the same dataset can support both reporting and operational interpretation.

02

Multiple readings from one dataset

The platform enables multiple readings from the same production dataset instead of requiring separate structures for each output.

03

Benchmarking across productions

This creates the basis for comparing productions operationally and for building usable cross-project benchmarks over time.

Collaboration model

On-set sustainability. Verified carbon data.

For The Drama, Green Spark Group and Green Toolkit worked together with clearly defined roles: sustainability practice was embedded on set, while production carbon data was structured, calculated and prepared for independent verification.

Green Spark Group logo
Green Toolkit logo
Green Spark Group

On-ground sustainability leadership

Green Spark Group supported the human and operational side of sustainability: department engagement, live production support and day-to-day green practices on set.

Green Toolkit

Carbon accounting and verification workflow

Green Toolkit provided the structured carbon data platform, ISO 14067-aligned methodology, CO₂e reporting framework and verification coordination.

The collaboration turns real production practice into traceable carbon data — creating a stronger basis for verified reporting and production carbon benchmarking.

Benchmark output

Turning production data into comparable metrics

Once production data is structured and verified, it can be translated into consistent performance metrics. These readings allow productions to be compared across formats, timelines and production setups.

Production metric

CO₂e per shooting day

Connects emissions directly to production activity. Enables comparison across different production scales and schedules.

Content metric

CO₂e per minute of content

Normalizes emissions by runtime. Allows comparison across formats such as features, series or short-form content.

Data structure

Consistent category mapping

Emissions are structured across departments and scopes, creating a stable basis for cross-production comparison and portfolio analysis.

Benchmarking is not based on assumptions. It is built on consistent data structures, verified calculations and repeatable methodology.

ISO 14067 verification label for The Drama issued by GUTcert AFNOR Group
Verification

Independently verified production carbon footprint

The product carbon footprint of The Drama has been independently verified under ISO 14067 by GUTcert (AFNOR Group), confirming the reporting methodology and the underlying production data.

Production / organisation
The Drama (A24 Films LLC)
Standard
ISO 14067 (2019)
Declared units
CO₂e per minute of screen time
CO₂e per shooting day
Accounting boundary
Cradle-to-gate
Verification body
GUTcert (AFNOR Group)
Supporting verification documents

The following previews provide direct access to the visual verification materials referenced in this case.

Progress over time

Production carbon reporting milestones

The collaboration between A24 and Green Toolkit evolved from initial carbon reporting into a structured production dataset supporting verification, comparability and future reporting needs.

2023

Carbon reporting introduced

Production-level carbon reporting was first introduced within A24 productions, establishing the initial data collection and reporting structure.

2024

Mother Mary — ISO-aligned verification

Mother Mary became the first ISO-aligned feature film with a product carbon footprint verified through a third-party audit.

2024

Adoption across the production slate

Green Toolkit was used across multiple A24 productions, standardising data collection practices.

2024–2025

Unified emissions dataset

Production emissions data was harmonised across projects and reporting tools, forming a consistent dataset within Green Toolkit.

2026

The Drama — verified production footprint

The Drama extends the established reporting structure with an independently verified product carbon footprint, including both declared units for reporting and operational interpretation.

Reporting readings

Two reporting readings from the same production dataset

The same verified production data can be read either in relation to the finished film or in relation to operational production activity.

Product view

kg CO₂e per minute of screen time

Product-oriented reading of the verified production carbon footprint.

Operational view

kg CO₂e per shooting day

Operational reading of the same production dataset in relation to filming activity.

Application

How studios use this data

Structured production data becomes actionable when it is used across decision-making, reporting and portfolio management. The same dataset supports multiple use cases across a studio environment.

Production planning

Production teams use benchmark data to evaluate scenarios early — comparing energy setups, transport concepts or material choices before filming begins.

On-set decision support

During production, structured data allows sustainability teams to prioritize high-impact areas and support decisions based on measurable effects.

Portfolio comparison

Studios compare productions across formats, budgets and timelines using consistent metrics such as CO₂e per shooting day or per minute of content.

Corporate reporting

Production data feeds into corporate carbon reporting (Scopes 1–3), enabling alignment with internal ESG processes and external disclosure requirements.

One dataset. Multiple decisions — from production setup to corporate reporting.

About Green Toolkit

Structured production carbon accounting workflows

Green Toolkit provides structured production carbon accounting workflows aligned with international standards, supporting both reporting and operational analysis across film and television productions.

The platform enables consistent data collection, multi-project comparability and integration into broader corporate emissions reporting frameworks.